Guide Advanced QFD: Linking Technology to Market and Company Needs

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Advanced QFD: Linking Technology to Market and Company Needs

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Quality function deployment - QFD

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Advanced QFD: Linking Technology to Market and Company Needs

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  • Synopsis About this title Covers basic principles and proactive and pragmatic quality function deployment QFD methods. Being successful in foreign markets requires a strategic approach to advanced understanding of the needs of the target market and how to meet those needs. As a process specifically designed to accomplish this, quality function deployment QFD has the potential to provide a formalised framework for the Australian furniture manufacturing industry.

    A structured list of customer needs is developed and then a quantitative customer survey is conducted on German furniture producers to ascertain and importance rank needs when purchasing wooden furniture components. These needs are structured using an affinity and tree diagram.